{"id":26530,"date":"2025-07-23T17:22:19","date_gmt":"2025-07-23T17:22:19","guid":{"rendered":"https:\/\/smartmedia.sa\/?p=26530"},"modified":"2025-08-04T10:17:22","modified_gmt":"2025-08-04T10:17:22","slug":"%d8%ac%d9%88%d8%ac%d9%84-%d8%a3%d9%86%d8%a7%d9%84%d8%aa%d9%83%d8%b3","status":"publish","type":"post","link":"https:\/\/smartmedia.sa\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a5%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/%d8%ac%d9%88%d8%ac%d9%84-%d8%a3%d9%86%d8%a7%d9%84%d8%aa%d9%83%d8%b3\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0642\u064a\u0651\u0645 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0627\u0644\u0645 <a href=\"https:\/\/smartmedia.sa\/ar\/services\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/a> \u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0648\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0644\u0645 \u064a\u0639\u062f \u0643\u0627\u0641\u064a\u064b\u0627 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062f\u0648\u0646 \u062a\u062a\u0628\u0651\u0639 \u0641\u0639\u0627\u0644 \u0644\u0646\u062a\u0627\u0626\u062c\u0647\u0627. \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0635\u0645\u064a\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0646\u0627\u062c\u062d. \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 (Google Analytics)<\/b><span style=\"font-weight: 400;\">\u060c \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0651\u0631\u0647\u0627 \u062c\u0648\u062c\u0644 \u0644\u062a\u062a\u064a\u062d \u0644\u0643 \u062a\u062a\u0628\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0641\u0647\u0645 \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0646\u062c\u062d \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c \u0633\u0646\u0623\u062e\u0630\u0643 \u062e\u0637\u0648\u0629 \u0628\u062e\u0637\u0648\u0629 \u0644\u062a\u062a\u0639\u0644\u0645 <\/span><b>\u0643\u064a\u0641 \u062a\u0642\u064a\u0651\u0645 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\">\u060c \u0628\u062f\u0621\u064b\u0627 \u0645\u0646 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062d\u0633\u0627\u0628\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0641\u0647\u0645 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0634\u0643\u0644 \u0639\u0645\u0644\u064a.<\/span><\/p>\n<h2><b>\u0623\u0648\u0644\u064b\u0627: \u0644\u0645\u0627\u0630\u0627 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0647\u0648 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0627\u0644\u063a\u0648\u0635 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0642\u0646\u064a\u0629\u060c \u062f\u0639\u0648\u0646\u0627 \u0646\u0648\u0636\u062d \u0644\u0645\u0627\u0630\u0627 \u064a\u0639\u062a\u0628\u0631 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0623\u062f\u0627\u0629 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062c\u0627\u0646\u064a\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u062f\u0645\u062c \u0645\u0639 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0639\u0646 \u0645\u0635\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0645\u0643\u0646\u0643 \u0645\u0646 \u062a\u062a\u0628\u0639 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062a\u0643\u0627\u0645\u0644 \u0628\u0633\u0647\u0648\u0644\u0629 \u0645\u0639 \u0623\u062f\u0648\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u062b\u0644 Google Ads \u0648Google Tag Manager.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0648\u0641\u0631 \u062a\u0642\u0627\u0631\u064a\u0631 \u0644\u062d\u0638\u064a\u0629 \u0648\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/b><\/li>\n<\/ul>\n<h2><b>\u062b\u0627\u0646\u064a\u064b\u0627: \u0625\u0639\u062f\u0627\u062f \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u064a\u062c\u0628 \u0627\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u0625\u0639\u062f\u0627\u062f\u0627\u062a <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0635\u062d\u064a\u062d\u0629. \u0625\u0644\u064a\u0643 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0646\u0634\u0627\u0621 \u062d\u0633\u0627\u0628 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0627\u0630\u0647\u0628 \u0625\u0644\u0649<\/span><a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">analytics.google.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0633\u062c\u0651\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0628\u062d\u0633\u0627\u0628\u0643 \u0641\u064a \u062c\u0648\u062c\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0623\u0646\u0634\u0626 \u062d\u0633\u0627\u0628\u064b\u0627 \u062c\u062f\u064a\u062f\u064b\u0627 \u0648\u0627\u0645\u0644\u0623 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0631\u0628\u0637 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u062d\u0633\u0627\u0628\u060c \u0633\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0643\u0648\u062f \u062a\u062a\u0628\u0651\u0639 (Tracking Code).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u0642\u0645 \u0628\u0625\u0636\u0627\u0641\u0629 \u0647\u0630\u0627 \u0627\u0644\u0643\u0648\u062f \u0641\u064a \u062c\u0645\u064a\u0639 \u0635\u0641\u062d\u0627\u062a \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u064a\u0641\u0636\u0651\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Google Tag Manager \u0644\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0639\u0645\u0644\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0641\u0639\u064a\u0644 \u062a\u062a\u0628\u0651\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 (Goals):<\/b>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u062d\u062f\u062f \u0623\u0647\u062f\u0627\u0641\u064b\u0627 \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u062b\u0644 \u062a\u0639\u0628\u0626\u0629 \u0646\u0645\u0648\u0630\u062c\u060c \u0623\u0648 \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">\u064a\u0633\u0627\u0639\u062f\u0643 \u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0641\u064a \u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>\u062b\u0627\u0644\u062b\u064b\u0627: \u062a\u062a\u0628\u0639 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 UTM<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0644\u0649 \u062d\u062f\u0629\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0645\u0648\u0632 \u0627\u0644\u062a\u062a\u0628\u0639 <\/span><b>UTM Parameters<\/b><span style=\"font-weight: 400;\">. \u0647\u0630\u0647 \u0627\u0644\u0631\u0645\u0648\u0632 \u062a\u064f\u0636\u0627\u0641 \u0625\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u062a\u064f\u0645\u0643\u0651\u0650\u0646 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0635\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0627\u0644 \u0639\u0644\u0649 \u0631\u0627\u0628\u0637 UTM:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">https:\/\/www.example.com\/?utm_source=facebook&amp;utm_medium=cpc&amp;utm_campaign=sale_july<\/span><\/p>\n<h3><b>\u0623\u0647\u0645 \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u062a\u062a\u0628\u0639\u0647\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 UTM:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>utm_source<\/b><span style=\"font-weight: 400;\">: \u064a\u062d\u062f\u062f \u0627\u0644\u0645\u0635\u062f\u0631 (\u0645\u062b\u0644 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u062a\u0648\u064a\u062a\u0631\u060c \u062c\u0648\u062c\u0644)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>utm_medium<\/b><span style=\"font-weight: 400;\">: \u064a\u062d\u062f\u062f \u0646\u0648\u0639 \u0627\u0644\u0642\u0646\u0627\u0629 (\u0645\u062b\u0644 cpc\u060c email).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>utm_campaign<\/b><span style=\"font-weight: 400;\">: \u064a\u062d\u062f\u062f \u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0628\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0648\u0634\u0627\u0644 \u0645\u064a\u062f\u064a\u0627.<\/span><\/p>\n<p>\u0627\u0642\u0631\u0627 \u0627\u064a\u0636\u0627 \u0639\u0646 : \u0643\u064a\u0641\u064a\u0629 <a href=\"https:\/\/smartmedia.sa\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/\">\u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644<\/a> \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/p>\n<h2><b>\u0631\u0627\u0628\u0639\u064b\u0627: \u0623\u0647\u0645 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0627\u062e\u0644 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0645\u062c\u0631\u062f \u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0628\u062f\u0621 \u0627\u0644\u0632\u0648\u0627\u0631 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u062f\u0623 \u0641\u064a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0625\u0644\u064a\u0643 \u0623\u0647\u0645 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627:<\/span><\/p>\n<h3><b>1. \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Channels Report):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0648\u0636\u062d \u0645\u0646 \u0623\u064a\u0646 \u064a\u0623\u062a\u064a \u0632\u0648\u0627\u0631\u0643: \u0628\u062d\u062b \u0639\u0636\u0648\u064a (SEO)\u060c \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0623\u0648 \u0645\u0628\u0627\u0634\u0631.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0623\u0641\u0636\u0644 \u0623\u062f\u0627\u0621\u060c \u0648\u0644\u062a\u0648\u0632\u064a\u0639 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0628\u0630\u0643\u0627\u0621.<\/span><\/p>\n<h3><b>2. \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (Acquisition Report):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0648\u0641\u0651\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u062d\u0648\u0644 \u0643\u0644 \u0645\u0635\u062f\u0631\u060c \u0648\u064a\u064f\u0645\u0643\u0646\u0643 \u0645\u0646 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p>\n<h3><b>3. \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u062d\u0645\u0644\u0627\u062a (Campaigns Report):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u062a\u062e\u062f\u0645 \u0631\u0645\u0648\u0632 UTM\u060c \u0633\u064a\u0639\u0631\u0636 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0623\u062f\u0627\u0621 \u0643\u0644 \u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u062d\u062f\u0629: \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f\u060c \u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a\u060c \u0648\u063a\u064a\u0631\u0647\u0627.<\/span><\/p>\n<h3><b>4. \u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversions Report):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0648 \u0627\u0644\u062a\u0642\u0631\u064a\u0631 \u0627\u0644\u0623\u0647\u0645 \u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629. \u0647\u0646\u0627 \u062a\u062a\u0627\u0628\u0639 \u0625\u0646\u062c\u0627\u0632 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u0642\u0645\u062a \u0628\u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0645\u0633\u0628\u0642\u064b\u0627\u060c \u0645\u062b\u0644 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0623\u0648 \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0639\u0644\u0649 \u0631\u0627\u0628\u0637 \u0645\u0639\u064a\u0646.<\/span><\/p>\n<h2><b>\u062e\u0627\u0645\u0633\u064b\u0627: \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0645\u0631\u0627\u0642\u0628\u062a\u0647\u0627<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u062d\u062a\u0649 \u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062d\u0643\u0645 \u0628\u062f\u0642\u0629 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0639\u0644\u064a\u0643 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0648\u0623\u0647\u0645\u0647\u0627:<\/span><\/p>\n<h3><b>1. \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a (Sessions):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u0643\u0633 \u062d\u062c\u0645 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u062d\u0645\u0644\u062a\u0643\u060c \u0644\u0643\u0646 \u0627\u0644\u0639\u062f\u062f \u0648\u062d\u062f\u0647 \u0644\u0627 \u064a\u0643\u0641\u064a.<\/span><\/p>\n<h3><b>2. \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627 \u0642\u0644\u0651 \u0647\u0630\u0627 \u0627\u0644\u0645\u0639\u062f\u0644\u060c \u062f\u0644\u0651 \u0630\u0644\u0643 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629.<\/span><\/p>\n<h3><b>3. \u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0648\u0642\u062a \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629:<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0624\u0634\u0631 \u0645\u0647\u0645 \u0644\u0642\u064a\u0627\u0633 \u0645\u062f\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u0632\u0648\u0627\u0631 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n<h3><b>4. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u0647\u0645 \u0644\u0623\u064a \u062d\u0645\u0644\u0629\u060c \u0648\u064a\u0638\u0647\u0631 \u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0641\u0639\u0644 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621\u060c \u062a\u0633\u062c\u064a\u0644\u060c \u0625\u0644\u062e).<\/span><\/p>\n<h3><b>5. \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (Cost per Acquisition &#8211; CPA):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u064a\u0623\u062a\u064a \u0645\u0646 \u062a\u0643\u0627\u0645\u0644 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0645\u0639 Google Ads\u060c \u0648\u064a\u0639\u0643\u0633 \u062a\u0643\u0644\u0641\u0629 \u0643\u0644 \u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n<h2><b>\u0633\u0627\u062f\u0633\u064b\u0627: \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u0642\u064a\u064a\u0645 \u062d\u0645\u0644\u0627\u062a\u0643 \u0641\u064a \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u0633\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062d\u0633\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a\u062e\u062f\u0645 &#8220;Segments&#8221; \u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0632\u0648\u0627\u0631 \u062d\u0633\u0628 \u0627\u0644\u062f\u0648\u0644\u0629\u060c \u0627\u0644\u062c\u0647\u0627\u0632\u060c \u0627\u0644\u0645\u0635\u062f\u0631\u060c \u0623\u0648 \u0627\u0644\u0633\u0644\u0648\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0623\u0646\u0634\u0626 \u0644\u0648\u062d\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 (Dashboards):<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0639\u0631\u0636 \u0644\u0643 \u0623\u0647\u0645 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u0627\u0631\u0646 \u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0632\u0645\u0646\u064a\u0629:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0631\u0627\u0642\u0628 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u062a\u0643 \u0639\u0628\u0631 \u0623\u064a\u0627\u0645 \u0623\u0648 \u0623\u0633\u0627\u0628\u064a\u0639 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062f\u0645\u062c \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0645\u0639 Google Ads \u0648Search Console:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"> \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u064a\u0629 \u0634\u0627\u0645\u0644\u0629 \u0644\u0623\u062f\u0627\u0621 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643 \u0648\u0638\u0647\u0648\u0631\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<\/ol>\n<p>\u0627\u0642\u0631\u0627 \u0627\u064a\u0636\u0627 \u0639\u0646 : \u0643\u064a\u0641 \u062a\u0643\u062a\u0628 <a href=\"https:\/\/smartmedia.sa\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a5%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/%d9%83%d9%8a%d9%81-%d8%aa%d9%83%d8%aa%d8%a8-%d8%a7%d8%b9%d9%84%d8%a7%d9%86-%d8%b9%d9%86-%d9%85%d9%86%d8%aa%d8%ac\/\">\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c<\/a> \u064a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u061f<\/p>\n<h2><b>\u0633\u0627\u0628\u0639\u064b\u0627: \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0623\u0646 \u062c\u0645\u0639\u062a \u0643\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0631\u0627\u062c\u0639\u062a \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u0623\u0647\u0645: <\/span><b>\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u062d\u0642\u0642 \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u061f \u0625\u0630\u0627 \u0644\u0627\u060c \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062d\u062a\u0627\u062c \u0644\u0644\u062a\u0639\u062f\u064a\u0644\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0627 \u0647\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0644\u0628 \u0623\u0639\u0644\u0649 \u0639\u0627\u0626\u062f\u061f \u0648\u0647\u0644 \u062a\u0633\u062a\u062d\u0642 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0625\u0636\u0627\u0641\u064a\u064b\u0627\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0647\u0644 \u0647\u0646\u0627\u0643 \u0635\u0641\u062d\u0627\u062a \u0645\u0642\u0635\u0648\u062f\u0629 (Landing Pages) \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627\u061f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a\u060c \u0623\u0648 \u062d\u062a\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/span><\/p>\n<h2><b>\u062b\u0627\u0645\u0646\u064b\u0627: \u0643\u064a\u0641 \u062a\u0633\u0627\u0639\u062f\u0643 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0641\u064a \u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0642\u0648\u0649 \u0645\u0632\u0627\u064a\u0627 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0647\u064a \u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u062a\u0632\u0648\u064a\u062f\u0643 \u0628\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0639\u0646 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0641\u0643\u0644 \u062d\u0645\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u062a\u0628\u062f\u0623 \u0628\u0641\u0647\u0645 \u0639\u0645\u064a\u0642 \u0644\u0644\u062c\u0645\u0647\u0648\u0631: \u0645\u0646 \u0647\u0645\u061f \u0645\u0627\u0630\u0627 \u064a\u0631\u064a\u062f\u0648\u0646\u061f \u0648\u0643\u064a\u0641 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f<\/span><\/p>\n<h3><b>\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Audience Reports):<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0642\u0633\u0645 &#8220;\u0627\u0644\u062c\u0645\u0647\u0648\u0631&#8221; \u0641\u064a \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0648\u0627\u0644\u0645\u062f\u0646<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u062a\u064a \u064a\u0623\u062a\u064a \u0645\u0646\u0647\u0627 \u0627\u0644\u0632\u0648\u0627\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0623\u062c\u0647\u0632\u0629<\/b><span style=\"font-weight: 400;\"> (\u0643\u0645\u0628\u064a\u0648\u062a\u0631\u060c \u0647\u0627\u062a\u0641 \u0630\u0643\u064a\u060c \u062a\u0627\u0628\u0644\u062a) \u0648\u0646\u0638\u0627\u0645 \u0627\u0644\u062a\u0634\u063a\u064a\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0644\u063a\u0629<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0635\u0641\u062d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<\/b><span style=\"font-weight: 400;\"> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u0647\u0645 \u0641\u064a \u0627\u0644\u062a\u0635\u0641\u062d.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u062a\u064a\u062d \u0644\u0643 \u062a\u062e\u0635\u064a\u0635 \u0631\u0633\u0627\u0626\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062d\u0633\u0628 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0641\u0645\u062b\u0644\u064b\u0627\u060c \u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0623\u0646 \u0645\u0639\u0638\u0645 \u0632\u0648\u0627\u0631\u0643 \u0645\u0646 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629\u060c \u0641\u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0647\u0627\u062a\u0641 \u0623\u0648 \u0625\u0646\u0634\u0627\u0621 \u0635\u0641\u062d\u0627\u062a \u0647\u0628\u0648\u0637 (Landing Pages) \u0645\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u064b\u0627 \u0644\u0644\u0647\u0648\u0627\u062a\u0641.<\/span><\/p>\n<h2><b>\u062a\u0627\u0633\u0639\u064b\u0627: \u062a\u062a\u0628\u0651\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0648\u0642\u0639<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0639\u0638\u0645 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u064a\u0631\u0643\u0651\u0632\u0648\u0646 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0641\u0642\u0637\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u0647\u0645 \u0647\u0648 \u0645\u0627 \u064a\u0641\u0639\u0644\u0647 \u0627\u0644\u0632\u0627\u0626\u0631 \u0628\u0639\u062f \u062f\u062e\u0648\u0644\u0647 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643. \u0648\u0647\u0646\u0627 \u064a\u0638\u0647\u0631 \u062a\u0645\u064a\u0632 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<h3><b>\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0633\u0644\u0648\u0643 (Behavior Reports):<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0632\u064a\u0627\u0631\u0629<\/b><span style=\"font-weight: 400;\">: \u0644\u062a\u0639\u0631\u0641 \u0645\u0627 \u064a\u062b\u064a\u0631 \u0627\u0647\u062a\u0645\u0627\u0645 \u062c\u0645\u0647\u0648\u0631\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062f\u0641\u0642 \u0627\u0644\u0633\u0644\u0648\u0643 (Behavior Flow)<\/b><span style=\"font-weight: 400;\">: \u062e\u0631\u064a\u0637\u0629 \u0628\u0635\u0631\u064a\u0629 \u062a\u0648\u0636\u0651\u062d \u0643\u064a\u0641 \u064a\u0646\u062a\u0642\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062e\u0631\u0648\u062c (Exit Rate)<\/b><span style=\"font-weight: 400;\">: \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0641\u0642\u062f \u0641\u064a\u0647\u0627 \u0627\u0644\u0632\u0627\u0626\u0631 \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0632\u0648\u0627\u0631\u060c \u0648\u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u0645\u062b\u0644\u064b\u0627\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0647\u0646\u0627\u0643 \u0645\u0639\u062f\u0644 \u062e\u0631\u0648\u062c \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u0635\u0641\u062d\u0629 \u0645\u0639\u064a\u0646\u0629\u060c \u0641\u0642\u062f \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u060c \u0623\u0648 \u062a\u0633\u0631\u064a\u0639 \u062a\u062d\u0645\u064a\u0644\u0647\u0627\u060c \u0623\u0648 \u062a\u0639\u062f\u064a\u0644 \u062a\u0635\u0645\u064a\u0645\u0647\u0627.<\/span><\/p>\n<h2><b>\u0639\u0627\u0634\u0631\u064b\u0627: \u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0643\u0623\u062f\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062c\u0644\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0641\u0625\u0646 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u064a\u0645\u0643\u0646\u0647 \u0645\u0633\u0627\u0639\u062f\u062a\u0643 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0648\u0636\u0648\u062d.<\/span><\/p>\n<h3><b>\u062e\u0637\u0648\u0627\u062a \u0631\u0628\u0637 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0628\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633:<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0625\u0646\u0634\u0627\u0621 \u0631\u0627\u0628\u0637 \u0641\u064a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0623\u0636\u0641 \u0631\u0645\u0648\u0632 \u062a\u062a\u0628\u0651\u0639 UTM \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0635\u062f\u0631 \u0643\u0640 <\/span><span style=\"font-weight: 400;\">utm_source=email<\/span><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0644\u0648\u0633\u064a\u0637 \u0643\u0640 <\/span><span style=\"font-weight: 400;\">utm_medium=campaign<\/span><span style=\"font-weight: 400;\">\u060c \u0648\u0627\u0633\u0645 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u062b\u0644 <\/span><span style=\"font-weight: 400;\">utm_campaign=offer_august<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u062f\u062e\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0645\u0646 \u0627\u0644\u0628\u0631\u064a\u062f\u060c \u0633\u064a\u062a\u0639\u0631\u0641 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0631\u0627\u0628\u0637 \u0648\u064a\u0635\u0646\u0651\u0641\u0647 \u0636\u0645\u0646 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u0627\u0631\u064a\u0631 &#8220;\u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628&#8221;\u060c \u064a\u0645\u0643\u0646\u0643 \u0645\u0639\u0631\u0641\u0629 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0642\u0627\u062f\u0645\u064a\u0646 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629\u060c \u0648\u0645\u062f\u0649 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0639 \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0648\u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a\u0647\u0627.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0645\u0646\u062d\u0643 \u0631\u0624\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0644\u0645\u062f\u0649 \u0641\u0627\u0639\u0644\u064a\u0629 \u0643\u0644 \u0631\u0633\u0627\u0644\u0629 \u0628\u0631\u064a\u062f\u064a\u0629\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629.<\/span><\/p>\n<h2><b>\u0627\u0644\u062d\u0627\u062f\u064a \u0639\u0634\u0631: \u062a\u062a\u0628\u0651\u0639 \u0627\u0644\u0623\u062d\u062f\u0627\u062b (Events Tracking) \u0644\u0623\u062f\u0627\u0621 \u0623\u062f\u0642<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u062e\u0627\u0635\u0629\u064b \u0625\u0646 \u0643\u0646\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u0646\u0627\u0635\u0631 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0645\u0639\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0634\u063a\u064a\u0644 \u0641\u064a\u062f\u064a\u0648.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0645\u064a\u0644 \u0645\u0644\u0641 PDF.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span><b>\u062a\u062a\u0628\u0651\u0639 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0641\u064a \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\">\u060c \u064a\u0645\u0643\u0646\u0643 \u0642\u064a\u0627\u0633 \u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u0627\u062a \u0628\u062f\u0642\u0629\u060c \u0648\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0635\u0631\u0641\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u062f\u0627\u062e\u0644 \u0627\u0644\u0635\u0641\u062d\u0627\u062a. \u0648\u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0628\u0631 Google Tag Manager \u0623\u0648 \u0628\u0625\u0636\u0627\u0641\u0629 \u0643\u0648\u062f \u0645\u062e\u0635\u0635 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062b\u0627\u0646\u064a \u0639\u0634\u0631: \u0627\u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u064a\u0632\u0629 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0627 \u062a\u0642\u062a\u0635\u0631 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0639\u0631\u0636 \u0627\u0644\u0623\u0631\u0642\u0627\u0645\u060c \u0628\u0644 \u0641\u064a <\/span><b>\u0645\u0646\u062d\u0643 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0623\u0631\u0642\u0627\u0645<\/b><span style=\"font-weight: 400;\">. \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0648\u062c\u062f\u062a \u0623\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0645\u0631\u062a\u0641\u0639 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645\u060c \u064a\u0645\u0643\u0646\u0643 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0647\u0646\u0627\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0623\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0646 \u0645\u0646\u0637\u0642\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0639\u064a\u0646\u0629 \u064a\u0642\u0636\u0648\u0646 \u0648\u0642\u062a\u064b\u0627 \u0623\u0637\u0648\u0644 \u0641\u064a \u0627\u0644\u0645\u0648\u0642\u0639\u060c \u0641\u0642\u062f \u062a\u0633\u062a\u0647\u062f\u0641\u0647\u0645 \u0628\u0631\u0633\u0627\u0626\u0644 \u0645\u062e\u0635\u0635\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0628\u0639\u0636 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0632\u064a\u0627\u0631\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u064f\u062d\u0642\u0642 \u0623\u0647\u062f\u0627\u0641\u064b\u0627\u060c \u0641\u064a\u0645\u0643\u0646\u0643 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0623\u0648 \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0635\u0641\u062d\u0629.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span><b>\u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062d\u062f\u0633. \u0627\u0644\u0623\u062f\u0627\u0629 \u062a\u0645\u0646\u062d\u0643 \u0646\u0638\u0631\u0629 \u0639\u0645\u064a\u0642\u0629 \u0639\u0644\u0649 \u0631\u062d\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0623\u0641\u0636\u0644 \u0644\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u0644\u0627 \u062a\u0632\u0627\u0644 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0639\u0627\u0645\u0629 \u0623\u0648 \u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a\u060c \u0641\u0642\u062f \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u062a\u062a\u0637\u0648\u0631 \u0648\u062a\u0633\u062a\u062e\u062f\u0645 <\/span><b>\u0642\u0648\u0629 \u062c\u0648\u062c\u0644 \u0623\u0646\u0627\u0644\u062a\u0643\u0633<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u0642\u0648\u062f \u0646\u062c\u0627\u062d\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a.<\/span><\/p>\n<p><a href=\"https:\/\/smartmedia.sa\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-26531 size-full\" src=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629.jpg\" alt=\"\u0643\u064a\u0641 \u062a\u0642\u064a\u0651\u0645 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \" width=\"1905\" height=\"824\" srcset=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629.jpg 1905w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-300x130.jpg 300w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-1024x443.jpg 1024w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-768x332.jpg 768w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-1536x664.jpg 1536w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-370x160.jpg 370w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-840x363.jpg 840w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/07\/\u0636\u0627\u0639\u0641-\u0645\u0628\u064a\u0639\u0627\u062a\u0643-\u0648\u0648\u0635\u0644-\u0644\u062c\u0645\u0647\u0648\u0631\u0643-\u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641-\u0628\u0633\u0647\u0648\u0644\u0629-410x177.jpg 410w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0630\u064a \u064a\u062a\u0637\u0648\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0644\u0645 \u064a\u0639\u062f \u0643\u0627\u0641\u064a\u064b\u0627 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u062f\u0648\u0646 \u062a\u062a\u0628\u0651\u0639 \u0641\u0639\u0627\u0644 \u0644\u0646\u062a\u0627\u0626\u062c\u0647\u0627. \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0623\u062f\u0627\u0621 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u062e\u0637\u0648\u0629 \u0625\u0636\u0627\u0641\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0635\u0645\u064a\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0646\u0627\u062c\u062d.&hellip;<\/p>\n","protected":false},"author":6,"featured_media":26575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271,434],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-271","category-434"],"_links":{"self":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":0,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/media\/26575"}],"wp:attachment":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}