{"id":26294,"date":"2025-06-12T18:39:14","date_gmt":"2025-06-12T18:39:14","guid":{"rendered":"https:\/\/smartmedia.sa\/?p=26294"},"modified":"2025-12-01T19:48:29","modified_gmt":"2025-12-01T19:48:29","slug":"%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84","status":"publish","type":"post","link":"https:\/\/smartmedia.sa\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9\/%d8%ae%d8%a8%d9%8a%d8%b1-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/","title":{"rendered":"\u062f\u0648\u0631 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0644\u0634\u0631\u0643\u062a\u0643"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u060c \u0623\u0635\u0628\u062d\u062a <a href=\"https:\/\/smartmedia.sa\/ar\/services\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/\">\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/a> \u0636\u0631\u0648\u0631\u0629 \u0645\u0644\u062d\u0629 \u0644\u0623\u064a \u0634\u0631\u0643\u0629 \u062a\u0637\u0645\u062d \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0623\u0648\u0633\u0639 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629. \u0648\u0645\u0646 \u0628\u064a\u0646 \u0623\u0634\u0647\u0631 \u0648\u0623\u0642\u0648\u0649 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u062a\u0628\u0631\u0632 <\/span><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 (Google Ads)<\/b><span style=\"font-weight: 400;\"> \u0643\u062e\u064a\u0627\u0631 \u0641\u0639\u0651\u0627\u0644 \u064a\u0633\u0645\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0628\u062f\u0642\u0629 \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u0648\u0647\u0646\u0627 \u064a\u0638\u0647\u0631 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u062d\u064a\u0648\u064a \u0627\u0644\u0630\u064a \u064a\u0644\u0639\u0628\u0647 <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0635\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 <\/span><b>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROI)<\/b><span style=\"font-weight: 400;\"> \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/span><\/p>\n<h2><b>\u0645\u0646 \u0647\u0648 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644\u061f<\/b><\/h2>\n<p><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0647\u0648 \u0634\u062e\u0635 \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u0635\u0629 Google Ads \u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0639\u0627\u0644\u064a\u0629. \u064a\u062a\u0645\u062a\u0639 \u0647\u0630\u0627 \u0627\u0644\u062e\u0628\u064a\u0631 \u0628\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u064a\u0629 \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644. \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u062f\u0648\u0631 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0639\u0644\u0649 \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u064a\u0634\u0645\u0644 \u0623\u064a\u0636\u064b\u0627 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0623\u0642\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>\u0645\u0627 \u0647\u0648 \u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROI)\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u0647\u0648 \u0645\u0642\u064a\u0627\u0633 \u064a\u062d\u062f\u062f \u0645\u062f\u0649 \u0631\u0628\u062d\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u064a\u064f\u062d\u0633\u0628 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629:<\/span><\/p>\n<p><b>ROI = (\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u2013 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646) \u00f7 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u00d7 100%<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u064a\u064f\u0638\u0647\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u0627\u0644\u064a \u0627\u0644\u0630\u064a \u062a\u062d\u0642\u0642\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 \u0648\u062d\u062f\u0629 \u0646\u0642\u062f\u064a\u0629 \u062a\u064f\u0646\u0641\u0642 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0648\u0643\u0644\u0645\u0627 \u0643\u0627\u0646 \u0647\u0630\u0627 \u0627\u0644\u0631\u0642\u0645 \u0623\u0639\u0644\u0649\u060c \u062f\u0644\u0651 \u0639\u0644\u0649 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0631\u0628\u062d\u064a\u062a\u0647.<\/span><\/p>\n<h2><b>\u062f\u0648\u0631 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 ROI<\/b><\/h2>\n<h3><b>1. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0645\u062f \u0646\u062c\u0627\u062d \u062d\u0645\u0644\u0629 Google Ads \u0628\u062f\u0631\u062c\u0629 \u0643\u0628\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629. <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0644\u0627 \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0639\u0634\u0648\u0627\u0626\u064a\u064b\u0627\u060c \u0628\u0644 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0645\u062a\u0642\u062f\u0645\u0629 \u0645\u062b\u0644 Google Keyword Planner \u0648SEMrush \u0648Ahrefs \u0644\u062a\u062d\u0644\u064a\u0644 \u062d\u062c\u0645 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629 (CPC)\u060c \u0648\u0645\u062f\u0649 \u0635\u0644\u062a\u0647\u0627 \u0628\u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062e\u0628\u064a\u0631 \u0627\u0644\u0645\u062d\u062a\u0631\u0641 \u064a\u0639\u0631\u0641 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629 \u0648\u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0630\u064a\u0644 (Long-Tail Keywords) \u0648\u064a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062d\u062a\u0645\u0644 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0627\u0644\u0623\u0639\u0644\u0649.<\/span><\/p>\n<h3><b>2. \u0643\u062a\u0627\u0628\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u0642\u0646\u0639\u0629 \u0648\u0645\u062d\u0633\u0651\u0646\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u0647 \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u0646\u0642\u0631 (CTR) \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0648\u0627\u0644\u0639\u0627\u0626\u062f. \u064a\u0645\u062a\u0644\u0643 <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0645\u0647\u0627\u0631\u0629 \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0630\u0627\u0628\u0629\u060c \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0639\u0646\u0627\u0648\u064a\u0646 \u0642\u0648\u064a\u0629 \u0648\u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0646\u0635\u0648\u0635 \u062a\u062d\u0641\u064a\u0632\u064a\u0629\u060c \u0648\u0639\u0631\u0648\u0636 \u0645\u0642\u0646\u0639\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 <\/span><b>\u0627\u0644\u0627\u0645\u062a\u062f\u0627\u062f\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Ad Extensions)<\/b><span style=\"font-weight: 400;\"> \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u062a\u0642\u062f\u064a\u0645 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0625\u0636\u0627\u0641\u064a\u0629 \u062a\u062d\u0641\u0632 \u0627\u0644\u0632\u0627\u0626\u0631 \u0639\u0644\u0649 \u0627\u0644\u0646\u0642\u0631.<\/span><\/p>\n<h3><b>3. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 (Landing Pages)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062d\u062a\u0649 \u0644\u0648 \u0643\u0627\u0646\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u062b\u0627\u0644\u064a\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0646\u0635\u0648\u0635\u060c \u0641\u0625\u0646 \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0632\u0627\u0626\u0631 \u0625\u0644\u0649 \u0639\u0645\u064a\u0644 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629. \u064a\u0639\u0645\u0644 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0644\u0645\u0637\u0648\u0631\u064a\u0646 \u0644\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u062d\u0645\u064a\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0636\u0648\u062d \u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 (CTA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0635\u0641\u062d\u0629 \u0645\u0639 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0639 \u0646\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0635\u0641\u062d\u0629 \u0645\u0642\u0635\u0648\u062f\u0629 \u0642\u0648\u064a\u0629 \u062a\u0631\u0641\u0639 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u062a\u0642\u0644\u0644 \u0645\u0646 \u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u062c\u062f\u064a\u062f (Cost Per Acquisition).<\/span><\/p>\n<h3><b>4. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u0644\u0644\u062c\u0645\u0647\u0648\u0631<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u0631 Google Ads \u0625\u0645\u0643\u0627\u0646\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0629\u060c \u0645\u0646 \u062e\u0644\u0627\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0648\u0627\u0644\u062c\u0646\u0633<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643\u064a\u0627\u062a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u0648\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Remarketing)<\/span><\/li>\n<\/ul>\n<p><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u064a\u0633\u062a\u062e\u062f\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0628\u0628\u0631\u0627\u0639\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u064a\u0646\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0645\u062c\u062f\u064a \u0648\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/span><\/p>\n<p><a href=\"https:\/\/smartmedia.sa\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-27209\" src=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1.jpg\" alt=\"\" width=\"1905\" height=\"824\" srcset=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1.jpg 1905w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-300x130.jpg 300w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-1024x443.jpg 1024w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-768x332.jpg 768w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-1536x664.jpg 1536w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-370x160.jpg 370w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-840x363.jpg 840w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u062d\u0648\u0651\u0644-\u0627\u0644\u0632\u0648\u0627\u0631-\u0644\u0639\u0645\u0644\u0627\u0621-1-410x177.jpg 410w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><b>5. \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a (Ad Quality Score)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u062c\u0648\u062c\u0644 \u062a\u0645\u0646\u062d \u0643\u0644 \u0625\u0639\u0644\u0627\u0646 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 <\/span><b>\u062f\u0631\u062c\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 (Quality Score)<\/b><span style=\"font-weight: 400;\"> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0644\u0627\u0621\u0645\u0629 \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0638\u0647\u0648\u0631 (CTR)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062c\u0648\u062f\u0629 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u0647\u0630\u0647 \u0627\u0644\u062f\u0631\u062c\u0629\u060c \u0627\u0646\u062e\u0641\u0636\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0646\u0642\u0631\u0629\u060c \u0648\u0627\u0631\u062a\u0641\u0639 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u062c\u0645\u064a\u0639 \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/p>\n<h3><b>6. \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0630\u0643\u0627\u0621<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0644\u064a\u0633 \u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0625\u0646\u0641\u0627\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0643\u0628\u064a\u0631\u0629\u060c \u0628\u0644 \u0625\u0646\u0641\u0627\u0642\u0647\u0627 <\/span><b>\u0628\u0630\u0643\u0627\u0621<\/b><span style=\"font-weight: 400;\">. \u0627\u0644\u062e\u0628\u064a\u0631 \u064a\u0639\u0631\u0641 \u0643\u064a\u0641 \u064a\u0648\u0632\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0648\u064a\u062d\u062f\u062f \u0627\u0644\u0639\u0631\u0648\u0636 (Bids) \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0643\u0644 \u0643\u0644\u0645\u0629\u060c \u0648\u064a\u0631\u0627\u0642\u0628 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u062d\u0633\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0644\u0627\u062d\u0638 \u0623\u0646 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u0645\u0639\u064a\u0646\u064b\u0627 \u064a\u062d\u0642\u0642 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629\u060c \u064a\u0645\u0643\u0646\u0647 \u0632\u064a\u0627\u062f\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0647\u060c \u0648\u0627\u0644\u0639\u0643\u0633 \u0635\u062d\u064a\u062d.<\/span><\/p>\n<h3><b>7. \u0625\u062c\u0631\u0627\u0621 \u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644. \u064a\u0642\u0648\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 <\/span><b>\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B<\/b><span style=\"font-weight: 400;\"> \u0644\u0645\u0642\u0627\u0631\u0646\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0635\u0641\u062d\u0627\u062a \u0645\u0642\u0635\u0648\u062f\u0629 \u0645\u062a\u0639\u062f\u062f\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u062a\u0646\u0648\u0639\u0629<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u062b\u0645 \u064a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0648\u0644\u064a\u0633 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0641\u0642\u0637.<\/span><\/p>\n<p>\u0627\u0642\u0631\u0627 \u0627\u064a\u0636\u0627 \u0639\u0646 : \u0643\u064a\u0641 \u062a\u0635\u0646\u0639 <a href=\"https:\/\/smartmedia.sa\/ar\/%d9%85%d9%88%d8%b4%d9%86-%d8%ac%d8%b1%d8%a7%d9%81%d9%8a%d9%83\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a5%d9%86%d8%aa%d8%a7%d8%ac-%d9%81%d9%8a%d8%af%d9%8a%d9%88-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a\/\">\u0625\u0639\u0644\u0627\u0646 \u0641\u064a\u062f\u064a\u0648 \u0627\u062d\u062a\u0631\u0627\u0641\u064a<\/a> \u064a\u062c\u0630\u0628 \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647 \u0641\u064a \u0623\u0642\u0644 \u0645\u0646 30 \u062b\u0627\u0646\u064a\u0629\u061f<\/p>\n<h2><b>\u0623\u062f\u0648\u0627\u062a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u064a\u0633\u062a\u062e\u062f\u0645 \u062e\u0628\u064a\u0631 Google Ads \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics<\/b><span style=\"font-weight: 400;\">: \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Tag Manager<\/b><span style=\"font-weight: 400;\">: \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0648\u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u062f\u0642\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hotjar \u0623\u0648 Microsoft Clarity<\/b><span style=\"font-weight: 400;\">: \u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0639 \u0627\u0644\u0635\u0641\u062d\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Data Studio<\/b><span style=\"font-weight: 400;\">: \u0644\u0625\u0646\u0634\u0627\u0621 \u062a\u0642\u0627\u0631\u064a\u0631 \u0645\u0631\u0626\u064a\u0629 \u062a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a.<\/span><\/li>\n<\/ul>\n<h2><b>\u062d\u0627\u0644\u0627\u062a \u0639\u0645\u0644\u064a\u0629: \u0643\u064a\u0641 \u064a\u0633\u0627\u0639\u062f \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u061f<\/b><\/h2>\n<h3><b>\u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0634\u0631\u0643\u0629 \u0628\u062f\u0623\u062a \u062d\u062f\u064a\u062b\u064b\u0627 \u0641\u064a \u0628\u064a\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0627\u0644\u0628\u0634\u0631\u0629. \u0628\u0639\u062f \u062a\u0648\u0638\u064a\u0641 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0631\u0643\u0632\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0643\u0644\u0645\u0627\u062a \u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u062b\u0644 &#8220;\u0645\u0646\u062a\u062c\u0627\u062a \u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0628\u0634\u0631\u0629 \u0627\u0644\u062d\u0633\u0627\u0633\u0629&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0645 \u062a\u062d\u0633\u064a\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0639\u0646\u0627\u0635\u0631 \u062b\u0642\u0629 \u0645\u062b\u0644 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u062c\u0627\u0639<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u064f\u062e\u062f\u0645 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062f\u0642\u064a\u0642 \u0644\u0644\u0646\u0633\u0627\u0621 \u0645\u0646 \u0633\u0646 18 \u0625\u0644\u0649 35 \u0641\u064a \u0645\u062f\u0646 \u0645\u0639\u064a\u0646\u0629<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u0632\u064a\u0627\u062f\u0629 \u0628\u0646\u0633\u0628\u0629 40% \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062e\u0644\u0627\u0644 \u0634\u0647\u0631\u064a\u0646\u060c \u0648\u0627\u0646\u062e\u0641\u0627\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 30%.<\/span><\/p>\n<h3><b>\u0639\u064a\u0627\u062f\u0629 \u062a\u062c\u0645\u064a\u0644 \u0645\u062d\u0644\u064a\u0629<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0643\u0627\u0646\u062a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0636\u0639\u0641 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b. \u0628\u0639\u062f \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u062e\u0628\u064a\u0631:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0645 \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0629 \u0645\u062d\u0644\u064a\u0629 \u0645\u0633\u062a\u0647\u062f\u0641\u0629 \u0644\u062e\u062f\u0645\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0645\u062b\u0644 &#8220;\u062d\u0642\u0646 \u0627\u0644\u0641\u064a\u0644\u0631 \u0641\u064a \u062c\u062f\u0629&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062a\u0628\u0639 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u0648\u0642\u0639 \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0647\u0627\u062a\u0641\u064a\u0629<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0623\u062f\u062a \u0627\u0644\u062d\u0645\u0644\u0629 \u0625\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0645\u0644\u062d\u0648\u0638 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0628\u0645\u0639\u062f\u0644 50%.<\/span><\/p>\n<h2><b>\u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0628\u062f\u0644\u064b\u0627 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0646\u0641\u0633\u0643\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u064a\u0638\u0646 \u0628\u0639\u0636 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0623\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 Google Ads \u0623\u0645\u0631 \u0628\u0633\u064a\u0637 \u0648\u064a\u0645\u0643\u0646\u0647\u0645 \u0625\u062f\u0627\u0631\u062a\u0647 \u0628\u0623\u0646\u0641\u0633\u0647\u0645. \u0644\u0643\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u060c \u0645\u062b\u0644 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062e\u0627\u0637\u0626\u0629 \u0623\u0648 \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u063a\u064a\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629\u060c \u0642\u062f \u062a\u0624\u062f\u064a \u0625\u0644\u0649 <\/span><b>\u0625\u0647\u062f\u0627\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062f\u0648\u0646 \u0646\u062a\u0627\u0626\u062c<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0640 <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u064a\u0648\u0641\u0631:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u063a\u064a\u0631 \u0627\u0644\u0641\u0639\u0651\u0627\u0644<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/span><\/li>\n<\/ul>\n<h2><b>\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0645\u0646\u0627\u0633\u0628\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u062e\u0628\u064a\u0631 \u0644\u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a\u0643\u060c \u062a\u0623\u0643\u062f \u0645\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062d\u0635\u0648\u0644\u0647 \u0639\u0644\u0649 \u0634\u0647\u0627\u062f\u0629 <\/span><b>Google Ads \u0627\u0644\u0631\u0633\u0645\u064a\u0629<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u062c\u0648\u062f \u0633\u0627\u0628\u0642\u0629 \u0623\u0639\u0645\u0627\u0644 \u0648\u0627\u0636\u062d\u0629 \u0648\u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0641\u0647\u0645\u0647 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0633\u0648\u0642\u0643<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0642\u062f\u0631\u062a\u0647 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0648\u0631\u064a\u0629 \u0634\u0641\u0627\u0641\u0629<\/span><\/li>\n<\/ul>\n<h3><b>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 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\u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u062c\u064a\u062f \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0628\u0644 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0631\u0627\u0642\u0628\u0629 \u062f\u0627\u0626\u0645\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u064a\u0639\u0645\u0644 \u0648\u0645\u0627 \u0644\u0627 \u064a\u0639\u0645\u0644. \u064a\u0642\u0648\u0645 \u0627\u0644\u062e\u0628\u064a\u0631 \u0628\u0645\u0631\u0627\u062c\u0639\u0629 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0645\u062b\u0644 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 (CTR)\u060c \u0648\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0638\u0647\u0648\u0631\u060c \u0648\u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0636\u064a\u0647\u0627 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a\u060c \u064a\u062a\u0645 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0628\u0627\u0642\u064a \u0644\u062a\u0639\u0638\u064a\u0645 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629.<\/span><\/p>\n<h3><b>\u062f\u0648\u0631 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0641\u064a \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Remarketing)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u0627\u0639\u0644\u064a\u0629 \u0647\u064a <\/span><b>\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641<\/b><span style=\"font-weight: 400;\">\u060c \u0648\u0647\u064a \u062a\u0642\u0646\u064a\u0629 \u062a\u0633\u0645\u062d \u0628\u0639\u0631\u0636 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u0633\u0628\u0642 \u0644\u0647\u0645 \u0632\u064a\u0627\u0631\u0629 \u0645\u0648\u0642\u0639\u0643 \u062f\u0648\u0646 \u0623\u0646 \u064a\u062a\u0645\u0648\u0627 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u064a\u0633\u062a\u062e\u062f\u0645 \u0642\u0648\u0627\u0626\u0645 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0628\u0630\u0643\u0627\u0621 \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0647\u0624\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u0632\u0627\u0631\u0648\u0647\u0627 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0623\u0628\u062f\u0648\u0627 \u0627\u0647\u062a\u0645\u0627\u0645\u064b\u0627 \u0628\u0647\u0627. \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u064a\u0632\u064a\u062f \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0644\u0623\u0646\u0647 \u064a\u062e\u0627\u0637\u0628 \u062c\u0645\u0647\u0648\u0631\u064b\u0627 \u062f\u0627\u0641\u0626\u064b\u0627 \u0644\u062f\u064a\u0647 \u0627\u0647\u062a\u0645\u0627\u0645 \u0645\u0633\u0628\u0642 \u0628\u0627\u0644\u062e\u062f\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 <\/span><b>\u0639\u0627\u0626\u062f \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/b><span style=\"font-weight: 400;\"> \u0628\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0648\u0645\u0646\u062e\u0641\u0636\u0629 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0639\u0635\u0631 \u062a\u0633\u0648\u062f\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u0634\u0631\u0633\u0629\u060c \u0644\u0627 \u0645\u062c\u0627\u0644 \u0644\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0643\u0644 \u0631\u064a\u0627\u0644 \u064a\u064f\u0646\u0641\u0642 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u0647 \u0623\u062b\u0631 \u0648\u0627\u0636\u062d \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0646\u0645\u0648. \u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 <\/span><b>\u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644<\/b><span style=\"font-weight: 400;\"> \u0627\u0644\u0630\u064a \u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0629 \u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0646 \u0645\u062c\u0631\u062f \u0625\u0646\u0641\u0627\u0642 \u0625\u0644\u0649 <\/span><b>\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0631\u0628\u062d<\/b><span style=\"font-weight: 400;\"> \u064a\u0639\u0648\u062f \u0628\u0627\u0644\u0646\u0641\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0634\u0631\u0643\u062a\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629 \u062a\u0628\u062d\u062b \u0639\u0646 \u0623\u0648\u0644 \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u062a\u0637\u0645\u062d \u0644\u0645\u0636\u0627\u0639\u0641\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062e\u0628\u064a\u0631 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0623\u0630\u0643\u0649 \u0641\u064a \u0631\u062d\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p>\n<p>\u0627\u0642\u0631\u0627 \u0627\u064a\u0636\u0627 \u0639\u0646 : <a href=\"https:\/\/smartmedia.sa\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9\/%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d9%81%d9%8a-%d8%a7%d9%84%d8%b3%d8%b9%d9%88%d8%af%d9%8a%d8%a9\/\">\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643<\/a> \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062a\u062c\u0646\u0628\u0647\u0627<\/p>\n<p><a href=\"https:\/\/smartmedia.sa\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27167\" src=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1.jpg\" alt=\"\" width=\"1905\" height=\"824\" srcset=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1.jpg 1905w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-300x130.jpg 300w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-1024x443.jpg 1024w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-768x332.jpg 768w, 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