{"id":26290,"date":"2025-06-11T18:36:46","date_gmt":"2025-06-11T18:36:46","guid":{"rendered":"https:\/\/smartmedia.sa\/?p=26290"},"modified":"2025-12-01T19:41:48","modified_gmt":"2025-12-01T19:41:48","slug":"%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%aa%d8%ad%d8%aa%d8%a7%d8%ac-%d8%a5%d9%84%d9%89-%d9%88%d9%83%d8%a7%d9%84%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d8%ad%d8%aa%d8%b1%d9%81%d8%a9","status":"publish","type":"post","link":"https:\/\/smartmedia.sa\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a5%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d8%aa%d8%ad%d8%aa%d8%a7%d8%ac-%d8%a5%d9%84%d9%89-%d9%88%d9%83%d8%a7%d9%84%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d8%ad%d8%aa%d8%b1%d9%81%d8%a9\/","title":{"rendered":"\u0644\u0645\u0627\u0630\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629 \u0644\u062a\u0637\u0648\u064a\u0631 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u062d\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a. \u0648\u0645\u0639 \u062a\u0635\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0643\u0627\u0641\u064a\u064b\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u062a\u0645\u064a\u0632. \u0628\u0644 \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0634\u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u060c \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0642\u0648\u064a\u0629 \u0645\u0639\u0647\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0647\u0646\u0627 \u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 <\/span><b>\u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c \u0633\u0646\u0633\u062a\u0639\u0631\u0636 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629\u060c \u0648\u062e\u0627\u0635\u0629 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0646\u0634\u0637 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u0643\u0645\u0627 \u0633\u0646\u0648\u0636\u062d \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0647\u0630\u0647 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0623\u0646 \u062a\u064f\u062d\u062f\u062b \u0641\u0631\u0642\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0641\u064a \u0645\u0633\u064a\u0631\u0629 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<h2><b>1. \u0627\u0644\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u064a\u062a\u0645\u064a\u0632 \u0628\u062a\u0631\u0643\u064a\u0628\u0629 \u0633\u0643\u0627\u0646\u064a\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0648\u0633\u0644\u0648\u0643 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a \u0645\u062a\u063a\u064a\u0631. \u0641\u0647\u0646\u0627\u0643 \u0627\u062e\u062a\u0644\u0627\u0641 \u0648\u0627\u0636\u062d \u0641\u064a \u0627\u0644\u062a\u0648\u062c\u0647\u0627\u062a \u0628\u064a\u0646 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0639\u0645\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0637\u0642 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629\u060c \u0648\u062d\u062a\u0649 \u0628\u064a\u0646 \u0627\u0644\u0645\u062f\u0646 \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u062b\u0644 \u0627\u0644\u0631\u064a\u0627\u0636 \u0648\u062c\u062f\u0629 \u0648\u0627\u0644\u062f\u0645\u0627\u0645. \u0643\u0645\u0627 \u0623\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0648\u0627\u0644\u062f\u064a\u0646 \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u064a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><b>\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0643\u0648\u0646 \u0639\u0627\u062f\u0629 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0647\u0630\u0647 \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u0629. \u0641\u0647\u064a \u062a\u062a\u0627\u0628\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u062d\u0644\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0641\u0647\u0645 \u062a\u0648\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0648\u0627\u0642\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u060c \u0648\u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629.<\/span><\/p>\n<h2><b>2. \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0623\u062d\u062f\u062b \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u064a\u062a\u0637\u0648\u0631 \u064a\u0648\u0645\u064b\u0627 \u0628\u0639\u062f \u064a\u0648\u0645\u060c \u0648\u062a\u0638\u0647\u0631 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0623\u062f\u0648\u0627\u062a \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u062c\u062f\u064a\u062f\u0629\u060c \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 (Big Data).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEM).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0639\u0644\u0649 \u0635\u0627\u062d\u0628 \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a \u0623\u0648 \u062d\u062a\u0649 \u0642\u0633\u0645 \u062a\u0633\u0648\u064a\u0642 \u062f\u0627\u062e\u0644\u064a \u0623\u0646 \u064a\u0648\u0627\u0643\u0628 \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u0637\u0648\u0631\u0627\u062a \u0628\u0646\u0641\u0633\u0647. \u0644\u0643\u0646 <\/span><b>\u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u062a\u0644\u0643 \u062e\u0628\u0631\u0627\u062a \u0645\u062a\u0631\u0627\u0643\u0645\u0629 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0648\u062a\u0639\u0631\u0641 \u0643\u064a\u0641 \u062a\u0648\u0638\u0641\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0645\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/span><\/p>\n<h2><b>3. \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0648\u0627\u0644\u0645\u0627\u0644<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0642\u062f \u062a\u0639\u062a\u0642\u062f \u0623\u0646 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0633\u064a\u064f\u0643\u0644\u0651\u0641\u0643 \u0627\u0644\u0643\u062b\u064a\u0631\u060c \u0648\u0644\u0643\u0646 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0623\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062c\u0647\u0629 \u0645\u062a\u062e\u0635\u0635\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0648\u0641\u064a\u0631\u064b\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644. \u0641\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u063a\u064a\u0631 \u0641\u0639\u0627\u0644\u0629\u060c \u0623\u0648 \u0625\u0646\u0641\u0627\u0642 \u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0639\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u063a\u064a\u0631 \u0645\u062f\u0631\u0648\u0633\u0629\u060c \u062a\u0642\u0648\u0645 <\/span><b>\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b><span style=\"font-weight: 400;\"> \u0628\u0648\u0636\u0639 \u062e\u0637\u0629 \u0648\u0627\u0636\u062d\u0629 \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u062a\u062c\u0631\u0628\u0629\u060c \u0645\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u0647\u062f\u0631 \u0648\u064a\u0632\u064a\u062f \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0643\u0645\u0627 \u0623\u0646 \u0648\u062c\u0648\u062f \u0641\u0631\u064a\u0642 \u0643\u0627\u0645\u0644 \u0645\u0646 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 (\u0645\u0633\u0648\u0651\u0642\u064a\u0646\u060c \u0645\u0635\u0645\u0645\u064a\u0646\u060c \u0643\u062a\u0627\u0628 \u0645\u062d\u062a\u0648\u0649\u060c \u062e\u0628\u0631\u0627\u0621 SEO\u060c \u0645\u062d\u0644\u0644\u064a \u0628\u064a\u0627\u0646\u0627\u062a) \u064a\u0639\u0646\u064a \u0623\u0646\u0643 \u0644\u0646 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0648\u0638\u064a\u0641 \u0643\u0644 \u0647\u0624\u0644\u0627\u0621 \u062f\u0627\u062e\u0644\u064a\u064b\u0627\u060c \u0645\u0627 \u064a\u0648\u0641\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4. \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631 \u0623\u0648 \u0627\u0633\u0645\u060c \u0628\u0644 \u0647\u064a \u062a\u062c\u0631\u0628\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u064a\u0639\u064a\u0634\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643. \u0648\u0644\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0648\u064a\u0629 \u0641\u064a \u0633\u0648\u0642 \u0645\u062b\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0634\u0645\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (\u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629\u060c \u0627\u0644\u0631\u0633\u0627\u0626\u0644\u060c \u0627\u0644\u0642\u064a\u0645).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0645\u062a\u0633\u0642 \u064a\u0639\u0643\u0633 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0637\u0631\u064a\u0642\u0629 \u062a\u0639\u0643\u0633 \u0635\u0648\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0637\u0631\u064a\u0642\u0629 \u0625\u0646\u0633\u0627\u0646\u064a\u0629 \u0648\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><b>\u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0629 \u0644\u0628\u0646\u0627\u0621 \u0647\u0630\u0647 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0630\u0647\u0646\u064a\u0629 \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0633\u0648\u0642 \u064a\u0639\u062c \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/span><\/p>\n<p>\u062a\u0639\u0631\u0641 \u0627\u064a\u0636\u0627 \u0639\u0644\u064a : <a href=\"https:\/\/smartmedia.sa\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9\/%d9%83%d9%8a%d9%81%d9%8a%d8%a9-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%ac%d9%88%d8%ac%d9%84\/\">\u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u062d\u0645\u0644\u0627\u062a \u062c\u0648\u062c\u0644<\/a> \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/p>\n<p><a href=\"https:\/\/smartmedia.sa\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-27173\" src=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1.jpg\" alt=\"\" width=\"1905\" height=\"824\" srcset=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1.jpg 1905w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-300x130.jpg 300w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-1024x443.jpg 1024w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-768x332.jpg 768w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-1536x664.jpg 1536w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-370x160.jpg 370w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-840x363.jpg 840w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u062c\u0630\u0628-\u0627\u0646\u062a\u0628\u0627\u0647-\u0639\u0645\u0644\u0627\u0626\u0643-\u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646-\u0648\u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646-1-410x177.jpg 410w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/a><\/p>\n<h2><b>5. \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0628\u062f\u0642\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0623\u0643\u0628\u0631 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u0645\u0643\u0627\u0646 \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0641\u0644\u064a\u0633 \u0643\u0644 \u0645\u0646 \u064a\u0634\u0627\u0647\u062f \u0625\u0639\u0644\u0627\u0646\u0643 \u0647\u0648 \u0639\u0645\u064a\u0644 \u0645\u062d\u062a\u0645\u0644. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644 \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u0639\u0631\u0641 \u0645\u0646 \u0647\u0648 \u0639\u0645\u064a\u0644\u0647 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u060c \u0648\u064a\u0635\u0644 \u0625\u0644\u064a\u0647 \u0628\u0631\u0633\u0627\u0644\u0629 \u0645\u062e\u0635\u0635\u0629\u060c \u062a\u0644\u0627\u0645\u0633 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a\u0647 \u0648\u062a\u062f\u0641\u0639\u0647 \u0644\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u0648 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p><b>\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/b><span style=\"font-weight: 400;\"> \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 (Segmentation)\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Buyer Personas)\u060c \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u0643\u0644 \u0631\u064a\u0627\u0644 \u064a\u064f\u0635\u0631\u0641 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629 \u064a\u0630\u0647\u0628 \u0625\u0644\u0649 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/span><\/p>\n<h2><b>6. \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0631\u0646\u0629\u060c \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0639\u062f\u064a\u0644 \u062d\u0633\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u0647 <\/span><b>\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\">\u060c \u062d\u064a\u062b \u062a\u062a\u0627\u0628\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631\u060c \u0648\u062a\u0642\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u062b\u0645 \u062a\u0639\u062f\u0644 \u0627\u0644\u0645\u0633\u0627\u0631 \u0639\u0646\u062f \u0627\u0644\u062d\u0627\u062c\u0629.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0644\u0645 \u062a\u062d\u0642\u0642 \u062d\u0645\u0644\u0629 \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629\u060c \u062a\u0642\u0648\u0645 \u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0628\u062a\u062d\u0644\u064a\u0644 \u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0641\u0634\u0644\u060c \u0648\u062a\u062c\u0631\u0628 \u0623\u0633\u0627\u0644\u064a\u0628 \u062c\u062f\u064a\u062f\u0629 \u0645\u062b\u0644 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0627\u0644\u0642\u0635\u064a\u0631\u060c \u0623\u0648 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0624\u062b\u0631\u064a\u0646 \u0645\u062d\u0644\u064a\u064a\u0646.<\/span><\/p>\n<h2><b>7. \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0639\u0646\u062f \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629\u060c \u0647\u064a \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0642\u0627\u0631\u064a\u0631 \u062f\u0642\u064a\u0642\u0629 \u062a\u0642\u064a\u0633:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 (Reach).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0646\u0633\u0628 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 (Engagement).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a (Conversions).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u062a\u0648\u0633\u0637 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Acquisition Cost).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0647\u0630\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u064f\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0628\u062f\u0642\u0629\u060c \u0648\u062a\u064f\u0648\u0641\u0631 \u0644\u0643 \u0623\u0633\u0627\u0633\u064b\u0627 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0623\u0641\u0636\u0644.<\/span><\/p>\n<h2><b>8. \u0641\u0647\u0645 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0647\u0646\u0627\u0643 \u0636\u0648\u0627\u0628\u0637 \u0635\u0627\u0631\u0645\u0629 \u062a\u0646\u0638\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0635\u062d\u064a\u0629 \u0623\u0648 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u0623\u062f\u0648\u064a\u0629 \u064a\u062e\u0636\u0639 \u0644\u0631\u0642\u0627\u0628\u0629 \u0645\u0646 \u0627\u0644\u062c\u0647\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0635\u0629.<\/span><\/p>\n<p><b>\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/b><span style=\"font-weight: 400;\"> \u062a\u0643\u0648\u0646 \u0645\u0637\u0644\u0639\u0629 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0648\u062a\u062d\u0631\u0635 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0645\u062a\u0648\u0627\u0641\u0642\u0629 \u0645\u0639 \u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u062c\u0646\u0628\u0643 \u0623\u064a \u0645\u062e\u0627\u0644\u0641\u0627\u062a \u0623\u0648 \u0645\u0634\u0627\u0643\u0644 \u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0642\u062f \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0633\u0645\u0639\u0629 \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n<h2><b>9. \u062a\u0633\u0648\u064a\u0642 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a (Omni-channel Marketing)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u062a\u0641\u0627\u0639\u0644\u0648\u0646 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646 \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637. \u0641\u0631\u0628\u0645\u0627 \u064a\u0634\u0627\u0647\u062f \u0627\u0644\u0639\u0645\u064a\u0644 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643\u060c \u062b\u0645 \u064a\u0632\u0648\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062b\u0645 \u064a\u0642\u0631\u0623 \u0645\u0631\u0627\u062c\u0639\u0629 \u0639\u0644\u0649 Google\u060c \u062b\u0645 \u064a\u062a\u062e\u0630 \u0642\u0631\u0627\u0631\u0647 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0639\u062f \u0645\u0634\u0627\u0647\u062f\u0629 \u0641\u064a\u062f\u064a\u0648 \u0639\u0644\u0649 \u064a\u0648\u062a\u064a\u0648\u0628.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u062a\u062f\u064a\u0631 \u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0633\u0642\u0629\u060c \u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0639 \u0639\u0644\u0627\u0645\u062a\u0643 \u0645\u062a\u0643\u0627\u0645\u0644\u0629\u060c \u0648\u0633\u0644\u0633\u0629\u060c \u0648\u0645\u062a\u0631\u0627\u0628\u0637\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/p>\n<h2><b>10. \u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0648\u0627\u0633\u0639\u0629<\/b><\/h2>\n<p><b>\u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0644\u062f\u064a\u0647\u0627 \u0634\u0628\u0643\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0624\u062b\u0631\u064a\u0646 \u0645\u062d\u0644\u064a\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0634\u0631\u0643\u0627\u062a \u062a\u0642\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0646\u0635\u0627\u062a \u0625\u0639\u0644\u0627\u0645\u064a\u0629.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0648\u0647\u0630\u0627 \u064a\u0645\u0643\u0646\u0647\u0627 \u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u0641\u0631\u0635 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0642\u062f \u0644\u0627 \u062a\u0643\u0648\u0646 \u0645\u062a\u0627\u062d\u0629 \u0628\u0633\u0647\u0648\u0644\u0629 \u0644\u0635\u0627\u062d\u0628 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0628\u0634\u0643\u0644 \u0641\u0631\u062f\u064a.<\/span><\/p>\n<h2><b>\u0645\u062a\u0649 \u064a\u062c\u0628 \u0623\u0646 \u062a\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0645\u0647\u0645 \u062c\u062f\u064b\u0627. \u0625\u0644\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0646\u0643 \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u062b\u0627\u0628\u062a\u0629 \u0623\u0648 \u062a\u062a\u0631\u0627\u062c\u0639 \u0631\u063a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0645\u062a\u0644\u0643 \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0648\u0627\u0636\u062d\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0639\u0631\u0641 \u0645\u0646 \u0647\u0648 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u062f\u0642\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0644\u0627 \u062a\u0633\u062a\u0637\u064a\u0639 \u0645\u0648\u0627\u0643\u0628\u0629 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0623\u0648 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a.<\/span><\/li>\n<\/ul>\n<h2><b>\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u061f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0639\u0646\u062f \u0627\u062e\u062a\u064a\u0627\u0631 <\/span><b>\u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642<\/b><span style=\"font-weight: 400;\">\u060c \u0644\u0627 \u062a\u0628\u062d\u062b \u0641\u0642\u0637 \u0639\u0646 \u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0644\u062d\u062c\u0645\u060c \u0628\u0644 \u0631\u0643\u0651\u0632 \u0639\u0644\u0649:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062e\u0628\u0631\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062c\u0648\u062f\u0629 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062e\u0635\u0635\u0627\u062a\u0647\u0645 (\u0647\u0644 \u064a\u0628\u0631\u0639\u0648\u0646 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u061f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u061f \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u061f).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0645\u0631\u0648\u0646\u062a\u0647\u0645 \u0648\u0627\u0633\u062a\u062c\u0627\u0628\u062a\u0647\u0645 \u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0648\u0636\u0648\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0647\u0645 \u0648\u062a\u0642\u0627\u0631\u064a\u0631\u0647\u0645.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 <\/span><b>\u0648\u0643\u0627\u0644\u0629 \u062a\u0633\u0648\u064a\u0642 \u0645\u062d\u062a\u0631\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u0644\u064a\u0633 \u0631\u0641\u0627\u0647\u064a\u0629\u060c \u0628\u0644 \u0647\u0648 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a. \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u064a\u0632\u062e\u0631 \u0628\u0627\u0644\u0641\u0631\u0635\u060c \u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u0645\u0644\u064a\u0621 \u0628\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u062f\u064a\u062f\u0629. \u0648\u0644\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u0644\u0638\u0647\u0648\u0631 \u0648\u0627\u0644\u0646\u062c\u0627\u062d \u0648\u0627\u0644\u062a\u0645\u064a\u0632\u060c \u0641\u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0634\u0631\u064a\u0643 \u064a\u0641\u0647\u0645 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u064a\u062a\u0642\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a\u060c \u0648\u064a\u0639\u0645\u0644 \u0645\u0639\u0643 \u064a\u062f\u064b\u0627 \u0628\u064a\u062f \u0644\u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u0641\u064a \u0628\u062f\u0627\u064a\u0629 \u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0648 \u062a\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0641\u0625\u0646 \u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0642\u062f \u062a\u0643\u0648\u0646 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0645\u062d\u0648\u0631\u064a \u0627\u0644\u0630\u064a \u064a\u064f\u062d\u062f\u062b \u0646\u0642\u0644\u0629 \u0646\u0648\u0639\u064a\u0629 \u0641\u064a \u0645\u0633\u064a\u0631\u062a\u0643.<\/span><\/p>\n<p>\u0627\u0642\u0631\u0627 \u0627\u064a\u0636\u0627 \u0639\u0646 : <a href=\"https:\/\/smartmedia.sa\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9\/%d9%82%d9%88%d9%82%d9%84-%d9%85%d9%8a%d8%b1%d8%b4%d9%86%d8%aa\/\">\u062f\u0644\u064a\u0644 \u0634\u0627\u0645\u0644 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0642\u0648\u0642\u0644 \u0645\u064a\u0631\u0634\u0646\u062a \u0641\u064a \u0639\u0631\u0636 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0639\u0644\u0649 \u062c\u0648\u062c\u0644<\/a><\/p>\n<p><a href=\"https:\/\/smartmedia.sa\/ar\/%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d9%85%d8%b9%d9%86%d8%a7\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-27167\" src=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1.jpg\" alt=\"\" width=\"1905\" height=\"824\" srcset=\"https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1.jpg 1905w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-300x130.jpg 300w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-1024x443.jpg 1024w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-768x332.jpg 768w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-1536x664.jpg 1536w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-370x160.jpg 370w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-840x363.jpg 840w, https:\/\/smartmedia.sa\/wp-content\/uploads\/2025\/11\/\u0627\u0638\u0647\u0631-\u0644\u0644\u0623\u0634\u062e\u0627\u0635-\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u064a\u0646-\u0641\u064a-\u0627\u0644\u0648\u0642\u062a-\u0627\u0644\u0645\u0646\u0627\u0633\u0628-1-410x177.jpg 410w\" sizes=\"(max-width: 1905px) 100vw, 1905px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0638\u0644 \u0627\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0633\u0627\u0631\u0639\u0629 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0623\u0635\u0628\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0623\u062d\u062f \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629 \u0644\u0646\u062c\u0627\u062d \u0623\u064a \u0646\u0634\u0627\u0637 \u062a\u062c\u0627\u0631\u064a. \u0648\u0645\u0639 \u062a\u0635\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u0648\u064a\u062c&hellip;<\/p>\n","protected":false},"author":6,"featured_media":26495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[271,269],"tags":[],"class_list":["post-26290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-271","category-269"],"_links":{"self":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/posts\/26290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/comments?post=26290"}],"version-history":[{"count":0,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/posts\/26290\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/media\/26495"}],"wp:attachment":[{"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/media?parent=26290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/categories?post=26290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smartmedia.sa\/ar\/wp-json\/wp\/v2\/tags?post=26290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}