{"id":24038,"date":"2025-02-13T20:08:04","date_gmt":"2025-02-13T20:08:04","guid":{"rendered":"https:\/\/smartmedia.sa\/?p=24038"},"modified":"2025-10-13T17:45:06","modified_gmt":"2025-10-13T17:45:06","slug":"%d9%83%d9%8a%d9%81-%d8%aa%d9%86%d9%81%d8%b0-%d8%ad%d9%85%d9%84%d8%a9-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9-%d8%aa%d8%ad%d9%82%d9%82-%d8%a3%d9%82%d8%b5%d9%89-%d8%b9%d8%a7%d8%a6%d8%af","status":"publish","type":"post","link":"https:\/\/smartmedia.sa\/ar\/%d8%a7%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a7%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9\/%d9%83%d9%8a%d9%81-%d8%aa%d9%86%d9%81%d8%b0-%d8%ad%d9%85%d9%84%d8%a9-%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d9%8a%d8%a9-%d8%aa%d8%ad%d9%82%d9%82-%d8%a3%d9%82%d8%b5%d9%89-%d8%b9%d8%a7%d8%a6%d8%af\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0646\u0641\u0630 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062a\u062d\u0642\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u062a\u064f\u0639\u062f \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0646 \u0623\u0642\u0648\u0649 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u00a0 <\/span><span style=\"font-weight: 400;\">\u0627<\/span><span style=\"font-weight: 400;\">\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0639\u0632\u064a\u0632 \u0648\u062c\u0648\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 <\/span><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0647\u0645 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0646\u062c\u0627\u062d \u0623\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0627 \u064a\u064f\u0642\u0627\u0633 \u0641\u0642\u0637 \u0628\u0645\u062f\u0649 \u0627\u0646\u062a\u0634\u0627\u0631\u0647\u0627\u060c \u0628\u0644 \u0628\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI). <\/span><span style=\"font-weight: 400;\">\u0648\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a\u060c \u0623\u0635\u0628\u062d \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u062a\u0643\u0648\u0646<\/span> <span style=\"font-weight: 400;\">\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0648\u0645\u0648\u062c\u0647\u0629 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642<\/span><span style=\"font-weight: 400;\">\u060c \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0646\u0627\u062c\u062d\u0629 \u062a\u064f\u062d\u0642\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0645\u0645\u0643\u0646\u061f \u062f\u0639\u0648\u0646\u0627 \u0646\u0633\u062a\u0639\u0631\u0636 \u0645\u0639\u064b\u0627 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643.<\/span><\/p>\n<h2><b>1. \u0648\u0636\u0639 \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629 \u0644\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0644\u0627 \u064a\u0645\u0643\u0646 \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0628\u062f\u0648\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0627\u0636\u062d\u0629. \u0639\u0644\u064a\u0643 \u0623\u0646 \u062a\u0633\u0623\u0644 \u0646\u0641\u0633\u0643: \u0645\u0627 \u0627\u0644\u0630\u064a \u0623\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642\u0647 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0629\u061f \u0647\u0644 \u0623\u0647\u062f\u0641 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u060c \u0623\u0648 \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646\u061f \u0641\u0647\u0645 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0646\u0633\u064a\u0642 \u0627\u0647\u062a\u0645\u0627\u0645\u062a\u0647\u0645<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0646\u0647\u062c\u064a\u0629 &#8220;SMART&#8221; \u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u0628\u062d\u064a\u062b \u062a\u0643\u0648\u0646:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062d\u062f\u062f\u0629 (Specific)<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 (Measurable)<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u062d\u0642\u064a\u0642 (Achievable)<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0630\u0627\u062a \u0635\u0644\u0629 (Relevant)<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u062d\u062f\u062f\u0629 \u0628\u0648\u0642\u062a (Time-bound)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0645\u062b\u0644\u0627\u064b\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0648\u0636\u0639 \u0647\u062f\u0641 \u0639\u0627\u0645 \u0645\u062b\u0644 &#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221;\u060c \u064a\u0645\u0643\u0646\u0643 \u062a\u062d\u062f\u064a\u062f \u0647\u062f\u0641 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0645\u062b\u0644 &#8220;\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 20% \u062e\u0644\u0627\u0644 3 \u0623\u0634\u0647\u0631&#8221;.<\/span><\/p>\n<h2><b>2. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u062f\u0642\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0623\u0647\u062f\u0627\u0641\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. <\/span><span style=\"font-weight: 400;\">\u0646\u062c\u0627\u062d \u0623\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0645\u0646 \u062d\u064a\u062b:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u062c\u0646\u0633<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0634\u0627\u0643\u0644 \u0627\u0644\u062a\u064a \u064a\u0633\u0639\u0648\u0646 \u0644\u062d\u0644\u0647\u0627<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0645\u062b\u0644 &#8220;Facebook Audience Insights&#8221; \u0648&#8221;Google Analytics&#8221; \u0644\u0627\u0643\u062a\u0633\u0627\u0628 \u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0648\u0623\u0641\u0636\u0644 \u0644\u0633\u0644\u0648\u0643 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0633\u062a\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0641\u0627\u0639\u0644\u0627\u064b \u0645\u0639 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643<\/span><\/p>\n<h2><b>3. \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u064a\u0629\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a \u0627\u0644\u0635\u062d\u0641 \u0648\u0627\u0644\u0645\u062c\u0644\u0627\u062a<\/span> <span style=\"font-weight: 400;\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641. \u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0627\u062d\u0629\u060c \u0648\u0645\u0646\u0647\u0627:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (Google Ads)<\/b><span style=\"font-weight: 400;\">: \u0645\u0641\u064a\u062f\u0629 \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0628\u0627\u0644\u0641\u0639\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (Facebook, Instagram, TikTok, LinkedIn)<\/b><span style=\"font-weight: 400;\">: \u0641\u0639\u0627\u0644\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0648\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0635\u0648\u0631\u0629 \u0648\u0627\u0644\u0641\u064a\u062f\u064a\u0648 (YouTube, Display Ads)<\/b><span style=\"font-weight: 400;\">: \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0628\u0635\u0631\u064a \u0648\u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><span style=\"font-weight: 400;\">: \u0637\u0631\u064a\u0642\u0629 \u0645\u0645\u062a\u0627\u0632\u0629 \u0644\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0648\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0645\u0639\u0647\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 (Influencer Marketing)<\/b><span style=\"font-weight: 400;\">: \u062d\u064a\u062b \u064a\u062a\u0645 \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0623\u0648 \u062e\u062f\u0645\u0627\u062a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u0634\u062e\u0627\u0635 \u0645\u0624\u062b\u0631\u064a\u0646 \u0641\u064a \u0645\u062c\u0627\u0644\u0643.<\/span><\/li>\n<\/ul>\n<h2><b>4. \u0625\u0639\u062f\u0627\u062f \u0631\u0633\u0627\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0642\u0646\u0639\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u062c\u0630\u0627\u0628\u0629 \u0648\u0645\u0642\u0646\u0639\u0629. <\/span><span style=\"font-weight: 400;\">\u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0648 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0627\u0639\u0644\u0627\u0646\u064a\u0629 <\/span><span style=\"font-weight: 400;\">\u0647\u064a <\/span><span style=\"font-weight: 400;\">\u0627\u0644\u0645\u0644\u0643 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a. \u062d\u064a\u062b \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u062c\u0630\u0627\u0628\u064b\u0627 \u0648\u0645\u0644\u0647\u0645\u064b\u0627 \u0648\u064a\u0639\u0643\u0633 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span> <span style=\"font-weight: 400;\">\u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0642\u0648\u064a<\/b><span style=\"font-weight: 400;\">: \u0627\u062c\u0639\u0644 \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u062c\u0630\u0627\u0628\u064b\u0627 \u0648\u0645\u062d\u062f\u062f\u064b\u0627 \u0644\u062d\u062b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629<\/b><span style=\"font-weight: 400;\">: \u0648\u0636\u062d \u0644\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0647\u062a\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0639\u0631\u0636\u0643\u061f \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0643 \u0645\u0645\u064a\u0632\u064b\u0627 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u061f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 (CTA)<\/b><span style=\"font-weight: 400;\">: \u0627\u062c\u0639\u0644 \u0627\u0644\u062e\u0637\u0648\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u062b\u0644 &#8220;\u0627\u0634\u062a\u0631\u0650 \u0627\u0644\u0622\u0646&#8221;\u060c &#8220;\u0627\u062d\u062c\u0632 \u0645\u062c\u0627\u0646\u064b\u0627&#8221;\u060c \u0623\u0648 &#8220;\u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0632\u064a\u062f&#8221;.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0644\u063a\u0629 \u0628\u0635\u0631\u064a\u0629 \u062c\u0630\u0627\u0628\u0629<\/b><span style=\"font-weight: 400;\">: \u0645\u062b\u0644 \u0627\u0644\u0635\u0648\u0631 \u0623\u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0632\u0632 \u0627\u0644\u0631\u0633\u0627\u0644\u0629.<\/span><\/li>\n<\/ul>\n<h2><b>5. \u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0647\u0648 \u062e\u0637\u0648\u0629 \u062d\u0627\u0633\u0645\u0629 \u0641\u064a \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0628\u0644\u063a \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646\u0647\u0627 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u0648\u062a\u0648\u0632\u064a\u0639 \u0647\u0630\u0627 \u0627\u0644\u0645\u0628\u0644\u063a \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0645\u0631\u0646\u0629\u060c \u062d\u064a\u062b \u064a\u0645\u0643\u0646 \u062a\u0639\u062f\u064a\u0644\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><span style=\"font-weight: 400;\">\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u062e\u0637\u0629 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 \u062a\u0634\u0645\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0629<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/b><span style=\"font-weight: 400;\"> \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0644\u0643\u0644 \u0645\u0646\u0647\u0627.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0625\u0646\u0641\u0627\u0642<\/b><span style=\"font-weight: 400;\"> \u0645\u0646 \u062e\u0644\u0627\u0644 \u062d\u0645\u0644\u0627\u062a \u062a\u062c\u0631\u064a\u0628\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0636\u0628\u0637 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u0623\u062f\u0627\u0621<\/b><span style=\"font-weight: 400;\"> \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>6. \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0629 \u0648\u0645\u0631\u0627\u0642\u0628\u0629 \u0623\u062f\u0627\u0626\u0647\u0627 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0642\u064a\u0627\u0633 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u062a\u062d\u0636\u064a\u0631\u0627\u062a\u060c \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u062c\u0627\u0647\u0632\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629. \u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0634\u0643\u0644 \u062f\u0648\u0631\u064a \u0644\u0644\u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646\u0647\u0627 \u062a\u0633\u064a\u0631 \u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062e\u0637\u0629.<\/span><span style=\"font-weight: 400;\"> \u0641\u0628\u0639\u062f \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u062a\u0623\u062a\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0644\u0642\u064a\u0627\u0633 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631. \u0647\u0646\u0627\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u062d\u0645\u0644\u062a\u0643:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Analytics<\/b><span style=\"font-weight: 400;\">: \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facebook Ads Manager<\/b><span style=\"font-weight: 400;\">: \u0644\u0642\u064a\u0627\u0633 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u062c\u0631\u0627\u0645.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Ads Dashboard<\/b><span style=\"font-weight: 400;\">: \u0644\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0644\u0649 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>UTM Tracking<\/b><span style=\"font-weight: 400;\">: \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Heatmaps \u0645\u062b\u0644 Hotjar<\/b><span style=\"font-weight: 400;\">: \u0644\u0645\u0639\u0631\u0641\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0639 \u0645\u0648\u0642\u0639\u0643.<\/span><\/li>\n<\/ul>\n<h2><b>7. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0647\u0648 \u0645\u0641\u062a\u0627\u062d \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u0641\u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u062d\u062a\u064a \u062a\u062d\u0633\u0646 \u062a\u0639\u0632\u064a\u0632 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0648\u062a\u0639\u062f\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u0636\u0639\u0641 \u0642\u0645 \u0628\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631\u0627\u062a (CTR)<\/b><span style=\"font-weight: 400;\">: \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0625\u0639\u0644\u0627\u0646\u0643.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/b><span style=\"font-weight: 400;\">: \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0643\u062a\u0633\u0627\u0628 (CPA)<\/b><span style=\"font-weight: 400;\">: \u0644\u062d\u0633\u0627\u0628 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0639\u0645\u064a\u0644 \u062c\u062f\u064a\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS)<\/b><span style=\"font-weight: 400;\">: \u0644\u062d\u0633\u0627\u0628 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0645\u062d\u0642\u0642\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u0646\u0641\u0627\u0642.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0639\u062f\u064a\u0644\u0627\u062a \u0645\u062b\u0644:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062d\u0633\u064a\u0646 \u0646\u0635\u0648\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u062c\u0631\u0628\u0629 \u062a\u0635\u0627\u0645\u064a\u0645 \u062c\u062f\u064a\u062f\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u063a\u064a\u064a\u0631 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>8. \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0645<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631 \u0644\u0643 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629. \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 &#8220;Facebook Ad Library&#8221; \u0648&#8221;SEMrush&#8221; \u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u0646\u0627\u0641\u0633\u0648\u0643 \u0648\u0645\u0627 \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062c\u064a\u062f\u0629.<\/span><\/p>\n<h2><b>9. \u062a\u0646\u0641\u064a\u0630 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062a\u0643\u0627\u0645\u0644\u0629<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u062f\u0639\u0645 \u0627\u0644\u062d\u0645\u0644\u0629.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u062f\u0645\u062c \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a \u0644\u0646\u0634\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0634\u0643\u0644 \u0623\u0633\u0631\u0639.<\/span><\/li>\n<\/ul>\n<h2><b>10.<\/b><b>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0646\u062a\u0627\u0626\u062c. \u0645\u0627 \u0647\u064a \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u064a \u062a\u0645 \u062a\u062d\u0642\u064a\u0642\u0647\u0627\u061f \u0645\u0627 \u0647\u064a \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629\u061f \u0645\u0627 \u0647\u064a \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629\u061f \u064a\u0633\u0627\u0639\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n<h2><b>11. \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0647\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0645\u0644 \u0627\u0644\u062a\u062d\u0633\u064a\u0646\u0627\u062a \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0623\u0648 \u062d\u062a\u0649 \u0625\u0639\u0627\u062f\u0629 \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0627\u0644\u0647\u062f\u0641 \u0647\u0648 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u062f\u0631\u0648\u0633 \u0627\u0644\u0645\u0633\u062a\u0641\u0627\u062f\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0641\u064a 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